Aimpoint

The company Aimpoint was founded in Sweden more than 45 years ago. During all these years, we have been working closely with experienced hunters and marksmen as well as professional users around the world to improve the red dot sighting technology.

Our customers trust our products because of the Aimpoint® brand behind them.

We want Aimpoint to be THE brand that comes to people’s mind when they think about red dot sights. We love challenges, and with over four decades of delivering the highest quality and innovative products on the market– it is not an utopia.

Aimpoint is a truly remarkable success story, thanks to all the hardworking people in our company, our suppliers, and our appreciative customers. We thank you for your dedication and your continuous support.

Since 1975 we have followed our vision and made tremendous progress.

And we are not going to stop now. There is always room for innovation, initiatives, and improvement, and I am looking forward to our continued journey together! Just wait until you see what we do next.

For those who have yet to use our products, we look forward to showing you how Aimpoint® sights will improve your shooting.

OUR FIRST 45 YEARS

Aimpoint is the recognized worldwide leader and originator of red dot sighting technology. It all started in 1974, when a Swedish sport shooter and hunter attempted to improve his moving-target shooting performance.

With the financial help of entrepreneur Gunnar Sandberg, he started developing an electronic red dot sight, and in 1975 Aimpoint AB was founded.

The original Aimpoint® sight was designed for hunters and sport shooters. In the early 90’s, law enforcement and military users started to understand how the red dot sighting technology could improve the speed and accuracy in their field of operations.

In 1997 we signed the first contract with the US Army to deliver 100,000 Aimpoint CompM sights. Also known as the M68CCO, these sights have been continuously improved and over 1 million units have been delivered to the US army and US Air Force since then. Nowadays, Aimpoint® sights are in service with most NATO countries and numerous police agencies and special teams worldwide.

We have two production facilities, located in Malmö and Gällivare in Sweden. The production meets the highest quality standards and Aimpoint is certified in accordance with ISO 9001:2015.

During our more than 45 years of working closely with experienced hunters and marksmen as well as professional users around the world, the Aimpoint electronic red dot sight has revolutionized mid-range to short-range moving target shooting techniques, and become the number one choice for reliability, durability and performance.

There are millions of hunters, sport shooting enthusiasts, police and military personnel who use Aimpoint® red dot sights.

OUR VISION

We aim to give the world the fastest, easiest and most accurate shooting experience possible.

OUR MISSION

Every day we strive to give recreational and professional users the best sight in the world.

• One that is technically superior, yet simple to operate.
• One that will always work, no matter how tough the conditions.
• And one that is quite simply the fastest, easiest way to aim any type of firearm.

OUR CORE BRAND VALUES

Over the past four decades we have had a clear vision of what we can offer.
In our minds, we have developed and produced the best red dot sights on the market, and through interviews and surveys we have gotten confirmation that QUALITY is what encompasses our three core brand values, and it is also the fundamental condition for them.

PERFORMANCE

Aimpoint stands for high quality in everything we do. A top-quality company always performs. Our goal is to always deliver according to our customers’ requirements. We do that by creating work conditions where everybody can take responsibility for their work, so that each task is carried out at the right time, in the correct way, and delivering the best quality. We have been developing and producing the highest quality red dot sights since 1975, and we will continue to do so. When we make mistakes, we learn from them. We constantly strive to improve.

INNOVATION

Aimpoint invented the electronic red dot sight in 1975 and has ever since lead the development in electronic red dot sights. We strive to remain number one in that field. We constantly endeavor to redefine the standard of excellence in everything we do. Therefore, we are open to ideas that challenge the conventional views and drive innovation, no matter where the ideas come from. The only constant in life is change and we believe that to stay relevant we must constantly improve with changing needs.

COMMITMENT

Our customers are the basis of our existence. We set out to create loyal returning customers by building lasting relationships. Our goal is to make each customer an ambassador of our trademark and products. It is only possible by getting Aimpoint co-workers to feel committed, take interest in their tasks and be proud of our company. This is how we can reach our goals – together.

REFERENCES

Aimpoint® red dot sights are trusted by many military and law enforcement organizations across the world. These organizations have tested and approved the use of Aimpoint products for decades. The Micro series, Comp series, Acro sights, and Patrol Rifle Optic sights are in use today by many organizations worldwide.