A fresh, renewed, modern image.
A simple and contemporary logo, which can identify the young spirit of the brand.
A payoff, Feels Right , which strongly emphasizes how the hunter is always at the center of every Franchi project.
Anything else is done by the unique sensations experienced out in the field, the emotions that hunting offers, the feeling of being part of a natural environment to be experienced with ever greater passion.

Franchi Feels Right