For nearly 120 years, Norma has been the microbrewery of the ammunition industry. Care, passion, quality, and an endless search for the “perfect bullet” makes this a particularly relevant analogy.

Producing advanced ammunition at this highly technological level is a demanding process that incorporates deep respect for this ancient craft and a genuine passion for the world of hunting and marksmanship. 

For more than a century generations of Norma employees have developed and fine-tuned the methodology and processes in the production of our ammunition. We are proud to offer you exceptional products that perform at the highest standards and levels compared to any bullets manufactured in the world today.

However, we would be nothing without you pulling the trigger. There is no such thing as a “magic bullet”. There are numerous factors involved in a perfect shot. The projectile itself, weather, wind, gravity and most of all the shooter himself. We provide you with a world-class product, 120 years of experience in the field, and our genuine belief that we can aid you in the ability to fulfill your dreams. The rest is up to you.

This year, we launch our new brand concept: NOW IT’S UP TO YOU.

What this really means is that we acknowledge the fact that a perfect shot is a combination of both products and skills, and we wish to provide you with both. That is our mission! 

For more than 100 years small arms ammunition has been manufactured at Norma Precision AB in Åmotfors. This means that more than a century of industrial tradition and know-how is supporting a very mature product, according to marketing theory. And most important, hunters’ and shooters’ experience has always had a strong influence.

In a moment of insight, a former Norma production manager once stated:

Nothing could be more true. A cartridge is put together using many variables, and they have to be tuned to perfection for each batch and each production run.

It takes skill and experience to do this, as much as it takes superb engineering to keep the machines holding tolerances of thousandths of a millimeter, day in and day out. First class employees, tradition and solid know-how – these are what make the cartridges produced in Åmotfors number one in quality and what make Norma one of the greatest names in the trade.